The 'old' ITV idents were really effective, with the colour scheme reflecting the video content behind it. It was versatile and well executed.
These new ones will be interesting with a new one each week but having watched ITV, I can't say I've noticed these idents yet... I have noticed their new menu style though which reminded me of Channel 4's idents that debuted more than 3 years ago:
Here's the new ITV menu for comparison. Maybe not siblings, but it feels like they're from the same family.
Posted 8th Jan 2019 @ 11:21
Not only does it save space, but it looks very practical too. I saw this earlier today but didn't realise that the arm would allow the monitor to effectively sit on the desk. Apart from a small chin, it's practically bezel-less, offers a nice cable tidy and effectively has no base.
Posted 4th Jan 2019 @ 16:13
British supermarket, Iceland, has trialled the return of bottles bought from it's store in return for 10p vouchers with over 300,000 bottles recycled so far. That is astounding given the reward is quite low.
Children were "particularly engaged" with the deposit machines and even educated and encouraged their parents to use them, the supermarket said.
I guess for youngsters it's a bit of fun and the reward is (probably) greater than the effort required, but unless I had a bag of them, would I go to Iceland over popping it in our home recycling? Perhaps, knowing that not all recycling gets recycled due to contamination.
Posted 4th Jan 2019 @ 14:26