This concept is close to my own ideals about the internet, where getting to information should be fast. The old adage about Google and SEO should really be updated from "content is king" to "clickbait is king" to reflect news in the modern world.
The Apple News does a fantastic job of highlighting this, clickbait headline with 4 or more paragraphs to get through before you get to the sentence that's important. I often find myself scrolling quickly for quotes to be completely underwhelmed.
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