New identity for Paris

This redesign is NOT a tourism brand, it's for the City of Paris, the organization that provides city services and information — all the unsexy stuff that makes a city work.

Created by Carré Noir:

The logo is based on the nave - the historical symbol of Paris representing a boat, symbol of the capital for over a thousand years. The city's motto is Fluctuat Nec Mergitur - Fluctuates but never sinks.

I quite like the identity but the word mark instantly made me think of Paris Saint Germain's branding and their collaboration with Jordan:

PSG x Jordan jersey
More notable items
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