New logo for Lega Serie A

The current badge for the Italian national team is really good, much better than from when they won the World Cup 13 years ago. The top Italian league however, has never had the best identity but this evolution is a very small step in the right direction.

The English Premier League has a very strong brand and compared the the rest of the top 5 leagues in Europe it's miles ahead.

If this identity was going to change, they could have done so much more than just having a giant A. It does looks better as part of a badge than on it's own:

I wonder if the champions will continue to wear a variation of the national flag on their kits, something to look out for when the 2019-20 season kicks off in the summer.


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