Jony Ive has collaborated on a number of products with Marc Newson before, so not a surprise that they've decided to embark on a joint venture. The collection that stands out most in my mind was their Product (RED) auction where they sold a one of pair of rose gold AirPods.
The title really should have been 'Jony Ive is to leave Apple', John Gruber has a good take on it all, as usual.
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