New Logo for DK by Pentagram

The DK logo adorned a large number of books from my youth, I even have books targeted at teens and adults so I've seen the old logo many times over the past 30 or so years. The evolution is really nice use in digital places but actually translates quite nicely to the physical world too.

DK logo on books

I came across this change 5 days ago, but it took me a while to decide if I like it or not.


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