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The unmistakable energy of Premier League football

It took me way too long to figure out what the difference was between the 'old' and new logo. It's the white outline which is applied universally and there's now no negative version.

The motion graphics for the change in identity confused me because they show the vector point handles moving but nothing changes but it's probably for the best that there's a singular version rather than multiple.

The other part to this rebrand is that the outline is offset a bit so where it meets the eye of the lion, the outline can't be seen (or very subtle in some cases) and it gives the logo some depth.

Extremely subtle update, but a good evolution and simplification of the brand.

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