Why Jony Ive put buttons in the electric Ferrari by PRNDL by Jordan Golson

My car has lots of buttons, which I am thankful for. Stuff isn't hidden behind menus on a touchscreen because it doesn't have one. It does have CarPlay which is cumbersome to use without the ability to touch but not impossible.

While I don't especially aspire to own a super car, it makes total sense that your focus is on the road ahead and not trying to remember how to change aspects of your vehicle while driving. There's a lot to be said for muscle memory.

The machined parts all look beautiful in this video and the way they've used glass to make the digital dials almost look analogue is a great touch. My only gripe would be the indicators being buttons on the steering wheel. This feels like a Tesla-inspired disaster. Unlike buttons, indicator stalks do not rely on the wheel orientation to work.