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The rise of the fast food veggie burger

Casey Neistat had a couple of videos on the impossible burger, one where it was taste tested and another where he tricked his friend, Dan into trying one. My only beef is with products like Quorn which are generally very poor imitations.

From Jason Kottke's commentary, I totally agree with this statement:

I just want it to taste like a Quarter Pounder — and then high-end burgers (the ones where you can tell the difference and you eat only rarely) were made from humanely raised beef for which consumers pay an appropriate price that accurately reflects the true-cost accounting of their production. A meat burger that costs a dollar is just being paid for in other ways by someone or something else.

Particularly the last bit. I accept I am perhaps in a more privileged position where generally I'm able to afford the things I need and still have change to spare but it often baffles me that things don't cost what they should cost. Whenever we take the cheaper option then we're paying for it in quality and you'd think that food is one of those areas where that's unacceptable but clearly it's acceptable to most of us. Or perhaps most of us don't care enough about it.

I have yet to try one of these impossible burgers out but I really want to. I love eating meat but if I can get that same satisfaction from a product that isn't taking it's toll on the planet then I have no problem making the switch.

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