Old media allows political ads to be run is how Facebook justify the same happening online. I've mentioned it before, political ads reach as far as you can afford so it would be better to stop them completely.
My thought bubble: As political ads inevitably keep testing Facebook's boundaries, the company's best solution may be to stop taking them altogether (as some transit agencies have, for example) — trading a modest revenue loss for the opportunity not to be blamed for swinging a second election in a row.
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