Pretty good explainer for how cookies work on this week's topic of off-Facebook activity, which I highly encourage you to review.
It's crazy how a simple feature has been abused so much. I have no qualms from individual 'entities' from tracking habits at large for their own purposes of customisation and analytics. The latter is an important part of being able to judge success, but all of this needs to be as anonymous as possible which is where it's all just fallen apart.
I mean, even drawing tablets are tracking what you're up to.
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