This is bullshit from Facebook's side. Claiming that they're speaking up for small businesses is a great way to try and change the conversation about targeted advertising. I'm sure there's some truth to the fact that small businesses will loose out if target advertising fades away but how many small business owners actually understand that they are also a victim in this? They are not immune from being tracked just because they use the data to target their adverts.
I'll be phasing out Google Analytics on any site I own/run between Christmas and the New Year and refuse to implement sharing tools built by anyone now.
Apple's anti-tracking feature cannot come soon enough.
Read more on the topic from John Gruber over at Daring Fireball.
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