Why young people can't get enough of subtitles

We're subtitle fans in our house. Even my eldest asks for subtitles to be put on sometimes. Especially when it comes to films, despite having a fairly decent 5.1 setup, dialogue isn't always the clearest so it can make the world of difference to following the story.

Why it matters: TikTok helped normalize captions for young media consumers, who are turning regularly to subtitles as part of their streaming habits.

This is so relevant too, unless I'm using headphones I rarely have my phone unmuted so having subtitles has been very useful when viewing content on social media.

I have some stuff in the works for my own YouTube channel so it will be interesting to see how far down a subtitle rabbit hole I go myself!