The maps are stunning and they just jump of the page.
Posted 17th Jan 2019 @ 17:03
Nike bring continuous delivery to the humble shoe:
Nike has found its most advanced fit solution to date: Nike Adapt, a platform that creates a truly custom fit by combining an advanced power-lacing system, an app and continually updated firmware, featured in the new Nike Adapt BB basketball shoe.
We're no closer to hoverboards (at least 3 years late) but it looks like self lacing shoes are in sight.
An app-enabled approach seems odd to me though. The IoT approach is fun but these won't adjust without the phone in range? How does that help an athlete who will encounter two problems fairly quickly:
- Phone is in the locker room
- Nike themselves say that 'the foot can expand almost a half-size during play'
The Verge reviewed the Adapt BB and spoke to Tinker Hatfield, who came up with the self-lacing shoes from Back to the Future.
Posted 17th Jan 2019 @ 11:03
Posted 17th Jan 2019 @ 09:03
Not at all what you'd expect from almost any brand that's targeted at men. The message in the short film is right, but I can't help but be surprised by it. Not specifically that it was by or for Gillette, but that any male-oriented brand has put this together. I can't think of any brand that would have tried to pull this off.
Posted 16th Jan 2019 @ 11:23