It's always about money.
In 1981, Andreas got his wish. Newly elected President Ronald Reagan—another close ally of the ADM chief—signed a law placing high quotas on imported sugar, which quickly raised the domestic price of sugar to twice the price on global markets. Suddenly, HFCS was the cheaper sweetener, and the quota ensured that the domestic sugar price would remain elevated. Both Coke and Pepsi quickly started using more HFCS, Bovard reports.
The sugar quotas he championed remain in place.
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